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Google Confirms: Core Search Ranking Update Took Place But Not Penguin Related (SER) Google made a major announcement, revealing that machine learning had been a part of the algorithm for months, contributing to the 3rd most influential ranking factor.

Just more than a year after the original "mobile friendly" update, Google rolled out another ranking signal boost to benefit mobile-friendly sites on mobile search.Since the majority of sites we track are already mobile-friendly, it's likely the impact of the latest update was small.Google’s mobile-friendly algorithm boost has rolled out (SEL)Continuing to make the web more mobile friendly (Google) Moz Cast and other Google weather trackers showed a historically rare week-long pattern of algorithm activity, including a 97-degree spike.Google would not confirm this update, and no explanation is currently available.Google Dismisses Any Recent Major Algorithm Update (SER) Google made major changes to Ad Words, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches.While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.

Four Ads on Top: The Wait Is Over (Moz)Google Ad Words Switching to 4 Ads on Top, None on Sidebar (SEM Post) Multiple tracking tools (including Moz Cast) reported historically-large rankings movement, which Google later confirmed as a "core algo update".Google officially said that this was not a Penguin update, but details remain sketchy.Each year, Google changes its search algorithm around 500–600 times.While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.Below, we’ve listed the major algorithmic changes that have had the biggest impact on search.